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Keyboard and Mouse

Leveraging technology to create innovative solutions for your business and brand needs.



Brand Marketing

Need help creating or fine-tuning your 

brand image, personality or voice? We specialize in creating strategies and leveraging marketing tools that will help increase brand awareness and attract your target audience. 


We specialize in finding solutions and creating strategies that help you reach your communication goals. Whether that be through public/media relations, internal/external communications, website and graphic design, or grant writing, we'll help you effectively communicate messages and stories to to achieve desired results. 

Development & Management

Looking to take your business to the next level? TwoWards Solutions can instruct you on how to increase leads, conversions and sales to generate greater revenue. We can also help you streamline operations by creating a

plan that will hep your business operate and administer more effectively

and efficiently.



In 2021, husband and wife duo Deseré Cross Ward and Michael Ward Jr. co-founded TwoWards Solutions (TWS), a consulting practice focused on leveraging technology to help businesses and brands reach their goals. From empowering people  to develop a brand identity, to helping organizations redefine themselves and reach their full potential, TWS prides itself on creating custom solutions for their clients' unique business, communication and branding needs. 


TwoWards Solutions is also committed to supporting nonprofit and faith-based organizations; we offer TWS' services at a discounted rate to select nonprofit organizations and donate 20% of our annual profits to organizations committed to spreading the Gospel and providing for those in need. 

Meet the Two Wards

Originally from Salisbury, NC, Deseré Cross Ward, M.Ed. is a communications strategist, Black storyteller and community builder. She has a bachelors degree in journalism and a masters in higher education leadership, as well as seven years of experience working in university communications and marketing. Deseré started her career in sales at Black Network Television and then joined the University of North Carolina at Chapel Hill’s inaugural social media team. She later spent five years at the University of Texas at Austin, leading the school’s social media marketing efforts as well as its Black employee resource group. 


Michael Ward Jr. is a social entrepreneur from Miami Florida with a background in technology, start-ups, and economic development. Michael started his career at Oracle as a sales and marketing business development representative and led Oracle’s black employee resource group. He later worked at ADP where he gained knowledge in human capital management. Additionally, Michael has served as a VP of Operations at an exercise fitness startup and is currently the President and CEO of Austin Urban Technology Movement, a nonprofit tech startup. 



"I hired TwoWards Solutions to help me build a comprehensive social media and brand strategy. From the first phone call, Deseré was attentive, enthusiastic and confident in her ability to assist with my needs. The resulting strategy is proof of Deseré’s extraordinary knowledge, creativity, thoroughness, and ability to help businesses scale their brand. I was blown away by her absorption of the information I provided, meticulous research she conducted, and care she took to develop a strategic approach unique to my brand. Hiring TwoWards Solutions is the best thing you can do for yourself and your brand if you want to be successful!"

Catenya McHenry

Author | TV Host | Podcaster | Stylist | Inventor


Let’s Work Together

Interested in working with TwoWards Solutions? We'd love to hear from you! Click here to schedule a consultation or fill out the form to the right/below.

Deseré Cross Ward

TwoWards Solutions

Co-founder and CEO

  • LinkedIn

Michael Ward Jr. 

TwoWards Solutions


  • LinkedIn
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