At TwoWards Solutions, we understand the importance of building a personal brand that truly reflects who you are and where you want to go. Recently, we had the pleasure of working with Tasha McCarter, a licensed professional engineer and certified project management professional with nearly two decades of experience in industries ranging from Fortune 500 companies to federal government administration.
Tasha came to us as she prepared to transition into the next phase of her career, seeking to leverage her personal brand as she established her niche in the clean energy industry. She had the expertise, experience, and drive—she just needed a strategy to make her personal brand seen and her voice heard.
The Challenge 🤔: Leveraging LinkedIn for Personal Brand Growth
Tasha knew she wanted to bring her voice to the forefront of the clean energy sector, but she wasn’t sure how to leverage her personal brand effectively on LinkedIn to make that happen. TwoWards Solutions accepted this challenge, developing a strategy that would help Tasha increase her brand visibility, highlight her unique areas of expertise, and establish her share of voice in the clean energy industry.
The Solution 💡: A Strategic LinkedIn Presence
To help Tasha leverage her personal brand to reach her career goals, TwoWards Solutions focused on leveraging LinkedIn as a key platform for increasing her influence and visibility, helping her share valuable insights, post thought leadership content, and connect with key people in her industry.
Why Building a Personal Brand on LinkedIn Matters 📝
For professionals like Tasha, LinkedIn is more than just a platform for job hunting or sharing work accomplishments—it’s a space for thought leadership, professional networking, and showcasing expertise. A strong personal brand on LinkedIn can:
Increase Visibility: Sharing expertise through articles, posts, and comments can help you get noticed by peers, industry leaders, and even your current employer.
Build Influence: Regularly engaging with others in your industry helps position you as a thought leader, someone with valuable insights and ideas.
Open Doors: A well-crafted personal brand can lead to new opportunities, whether it's a new role, a partnership, or speaking engagements.
The Results 📈: A New Role and Expanded Influence
Before implementing TwoWards Solutions’ strategy, Tasha was leading project teams as the VP of Project Engineering at RWE. As Tasha began to implement TwoWards Solutions’ strategy, Tasha’s boss noticed her growing influence and expertise on LinkedIn and took action. He created a brand-new role for her that aligned more closely with her passions and interests—she is now the VP of Cleantech Innovation, identifying new technologies that will help her company scale and grow.
Tasha’s work with TwoWards Solutions helped her establish her voice in the clean energy tech space. By sharing her knowledge, perspective and insights consistently and strategically on LinkedIn, she was able to highlight her unique contributions to her industry and catch the attention of key leaders in her sector.
Client Feedback 🗣️: A Personalized, Action-Oriented Approach
Tasha was particularly appreciative of TwoWards Solutions approach to working with her.
Tasha found TwoWards Solutions’ sessions to be personal and productive, allowing her to make consistent progress toward her goals without feeling overwhelmed.
Let TwoWards Solutions Help You Reach New Heights
At TwoWards Solutions, we’re passionate about helping professionals build their personal brands and open doors to new opportunities. Whether you’re looking to increase your visibility, pivot into a new career phase, or simply showcase your expertise, TwoWards Solutions can support you every step of the way…if you let us! Want to take us up on that offer? Click here to schedule some time to chat about how TwoWards Solutions can assist you with your unique challenge.
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